The first virtual BRIGHT Run came with another first – male survivor spokesperson Steve Ewoniak, who was diagnosed in 2018.

Men account for less than one per cent of breast cancer cases in Canada and Steve’s story garnered a lot of attention, starting with his Aug. 12 appearance on CHCH Morning Live.

Steve’s enthusiasm for his spokesperson role continues to be an inspiration. Right from the get-go, he put himself and the BRIGHT Run front-and-centre, looking for opportunities to connect through interviews, self-made videos and public speaking.

Steve recently joined the BRIGHT Run executive committee, leading the advertising, marketing and communications sub-committee with the same gusto he brought to his role as survivor spokesperson.